• Hello! My name is Farah Yussuf and I’m a digital content creator, communications specialist and unapologetic trivia enthusiast with a passion for storytelling in all its forms. I’ve spent my career at the intersection of media, culture and communication – crafting narratives that inform, engage and inspire diverse audiences.
  • My professional journey spans digital journalism, translation and strategic communications. I’ve collaborated with respected media houses and organisations including the BBC, the Star Media Development Centre, Star FM Kenya and the Horn of Africa Media Research Centre. Through these roles, I’ve sharpened my ability to understand audiences, simplify complex ideas and create content that resonates across platforms.
  • Whether I’m producing multimedia stories, managing digital channels, developing communication strategies or translating content for cross-cultural reach, my guiding principle is always the same: clarity, creativity and purpose.
  • Beyond the newsroom and the comms desk, I’m a lover of facts, fun and fascinating knowledge – the kind of person who can’t resist a good trivia challenge or a random deep dive into niche topics. I bring that same curiosity to my work, constantly exploring new formats, tools and ideas to make storytelling even more dynamic.